We get asked a lot what the best way is to write a creator brief. Not the idea itself, but the brief for finding the right creator to work with.

That's why we created The Creator Canvas, and anyone who wants it is welcome to download it.

The top part of the Creator Canvas is for the creative, to summarise the idea and highlight creators you like, what you like about them, what you'd change about them. It also asks you to rationalise why you think the idea works better with creators than making the video yourself.

The bottom section is for production, to outline budgets, timings, and the particulars of the deal.

All of this will ultimately decide who you should and shouldn't consider for your campaign. It's a great tool to save you time during the searching and shortlisting phase, which we know can often go on too long.

The other way is to just use CreatorOS - our platform helps shape a brief accurately up front so you can save time across every step of the process. But feel free to just download the Creator Canvas for now.