Tim and Will are both ex-agency people who have worked in digital marketing for over 20 years, and Rishi has led technology at places like Tesco, EA, and Microsoft. Tim has specialised in social media since well before it was cool, and Will has been building digital products since before Rick Astley became cool (…the second time). Rishi very much remembers Rick the first time round.

We started DRPCRD (said “drop card”) in 2020, originally as a tool to help creators diversify their income from the obvious: brand deals. But we quickly realised that the most obvious channel was the one that needed our attention the most.

In 2022 we launched CreatorOS, and have been carefully crafting it ever since. Our belief is that other creator content tools are not built for the latest evolution of creator marketing, but of an outdated, brand-centric view of how it worked pre-TikTok.

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CreatorOS is all about:

Making tools accessible

Instead of hefty annual contracts and setup fees, we make pricing simple and flexible. It means the lifeblood of creator marketing; agencies, freelancers and any brand that isn’t “blue chip” can easily get on board (we do admittedly also have lots of blue chip customers).

Leading with creativity

We understand the obsession with analytics and data, but we think the focus is wrong. In this era of social, only the most creative, original, relevant content gets the attention of the algorithms. The rest is just noise, no matter how many numbers you use to plan. CreatorOS is built to help brands make the most creative work possible.

Quality over quantity

We obsess over how we can save you bits of time at each stage of the process. So we only list 10,000 of the best creators, of every size. But we enrich their data beyond the norm, with direct links to agents, rate-cards to guide prices and speed up selection. We show swear words, because some people don’t like it (some do- you know who you are). You can add your own rosters and we’ll analyse those too. Everything we do prioritises quality to speed things up.

Balanced relationships

We build brand-creator relationships that are balanced and fair. You’ll be amazed how much faster projects happen when this is true. Our template contract agreement is so fair and balanced we give it away for free. We build tools to help creators because they need help. We ensure they get paid as quick as possible.

Thanks for visiting our site, and please ask for a demo - and be part of building a better product for creators and brands.

Thanks
Tim, Will, and Rishi

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